Bontempi Divani.
Milano · 2019 · Brand & Concept
Academic brand study — Istituto Marangoni, Milano · not affiliated with the brand
The idea
A strategic repositioning for an Italian furniture house — a clearer identity, project-oriented retail and international collaborations. Much of it is where the brand stands today.
Process
Brand analysis, market mapping, a new positioning and the identity to carry it — from catalogue to retail concept. Years later, at Design Week, I watched the brand walk the road the study had drawn.
Material
Strategy, identity, and a point of view.
Concept & strategy — Istituto Marangoni
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