&Tradition.
Istituto Marangoni · 2019 · Brand & Concept
Academic brand study — Istituto Marangoni, Milano · not affiliated with the brand
The idea
A brand study built on restraint — where fewer objects, better told, say more than a full catalogue ever could.
The study: fewer objects, more air — curation doing the selling.
Process
An exercise in editing: strip the catalogue to its essentials, let each piece breathe, and trust the space between objects to do the selling.
Material
Curation, contrast, calm.
Concept & strategy — Istituto Marangoni
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